Estée Lauder divides in "two cluster brands"

With reason of this movement, Sandra Main and Michelle Freyre will assume new roles in the group

23 of September of 2022
Estee Lauder
Estee Lauder

As it has published Global Cosmetics Industry, Estée Lauder Companies INC has divided in two "clusters of brand". These two conglomerates of companies, are led by Jane Hertzmark Hudis, that is the executive president of the group, and Stéphane of The Faverie, that will be the another executive president of the second group.

The functions of both directors will be to supervise the businesses, the equity and the innovation of his marks, that will share feedbacks and will work of conjoint way. Hertzmark Will supervise, as already the to The Mer and Bobbi Brown, Tom Ford Beauty, MAC, Clinique and Origins, Aveda, Bumble and Bumble and Dr. Jart+, in addition to occupying of the sectors of skincare and haircare, marketing and eel Chinese market. With reason of this reestructuring, Sandra Main will lead the marks The Mer and Bobbi Brown. Michelle Freyre has been also promoted like president of the mark of Clinique and Origins.

Of The Faverie will continue directing Estée Lauder and Aerin Beauty; Jo Malone London; Him Labo; Kilian Paris, Editions of Parfums Frederic Malle, Darphin Paris and Lab Series; and Deciem (The Ordinary, NIOD and Avestan). Also it will do charge of the marks of the company like Too Faced; and Smashbox and GlamGlow. It will continue supervising the integrated planning and the commercial operations of extreme to extreme.

The CEO of the group Fabrizio Freda explained the need of these new movements in the company that restructure the hierarchical organisation chart: "This evolution positions even more to the marks of The Estée Lauder Companies to win with the consumers in a panorama of complex beauty and in continuous change, to the time that elevates our bank of internal talents and the organisational planning to position us well to fulfil with strategy and agility. The fortress of our wallet reflects the fortress of our team of leadership, and this evolution takes advantage of the record and the high potential of each leader to carry our business to greater heights in the future."