Estée Lauder has announced a strategic reorganization of its makeup division, appointing a new president to lead this key area. This move is part of the "Beauty Reimagined" plan, designed to revitalize operations and adapt to the changing dynamics of the global market. Lisa Sequino will assume the new position on June 9, and the group is confident in her strategic vision. She will be responsible for setting the course and accelerating its growth.
The new president will assume responsibility for iconic brands such as M·A·C, Too Faced, and Smashbox, with the aim of strengthening their presence in the competitive makeup sector. This appointment seeks to drive innovation and improve connection with consumers, especially in emerging markets and among younger generations.
This decision is part of a broader series of organizational changes within Estée Lauder, including the division of its brand portfolio into two groups led by Jane Hertzmark Hudis and Stéphane de La Faverie. This structure seeks to improve operational efficiency and foster greater collaboration between teams, allowing for a more agile response to market trends.
With these changes, Estée Lauder reaffirms its commitment to innovation and adaptability, positioning itself to face market challenges and seize new growth opportunities in the beauty sector.