Cosbar Group, a leading beauty company with a solid track record in haircare and skincare for almost 60 years, announces the incorporation of Tobias Kuetscher as its new Global CEO.
His arrival marks the beginning of a new stage for the company, with a focus on strengthening its position in the beauty market and laying the groundwork for a new phase of development and transformation both at an international level and through new categories, channels, and business opportunities.
"I join Cosbar Group with the conviction that we have extraordinarily solid foundations and an enormous opportunity ahead. My goal is to accelerate the international growth of our brands, continue developing our manufacturing and private label capabilities, and explore new brands, categories, and channels that allow us to build the future of the company. And I have the privilege of doing so alongside a team with experience, talent, and enormous passion for this project," explained Tobias Kuetscher in the statement issued by the company.
A solid international trajectory in the beauty industry
Tobias Kuetscher has more than 20 years of experience in the cosmetic industry, building and leading brands and businesses in professional hairdressing, skincare, and other beauty categories. He began his career at L'Oréal Groupe, where he held marketing, sales, and business development roles, participating in the launch and development of Matrix in new markets and working with L'Oréal Professionnel, Redken, Kérastase, and Shu Uemura.
Subsequently, he joined TIGI and Unilever, where he became General Manager for Europe and Asia-Pacific, leading businesses in multiple markets and working closely with professional clients, distributors, and international teams. More recently, as Chief Growth Officer at Underlining in the United States, he has contributed to scaling beauty brands in hairdressing, skincare, nails, and makeup, with responsibility for Sales, Marketing, Supply Chain, and Product Development, and a strong focus on international growth and an omnichannel approach.
A new stage for Cosbar Group
The incorporation of Tobias Kuetscher reinforces Cosbar Group's commitment to building on its current strengths: strengthening its position in Spain in haircare and skincare, its experience in the professional channel, and its R&D, manufacturing, and logistics capabilities. At the same time, the company will address new development opportunities.
“For me, this new challenge brings together some of the aspects I have most enjoyed throughout my career: building brands, developing people, growing internationally, and transforming businesses. The foundations are solid, the ambition is high, and the opportunity is extraordinary. I am looking forward to building this next stage together with the Cosbar Group team,” explains Kuetscher.
Enric Aliberch leaves a legacy of more than two decades
Enric Aliberch thus closes a stage in which he has spent more than 20 years within the Cosbar Group universe; first, as Brand Director, and in recent years, as CEO. During his time, he has professionalized and modernized the company, diversifying the different business lines, and initiating the path of internationalization.
Today, the group's brands, both in hair care (Montibello Haircare and Kevin Murphy) and in skin care (Montibello Skincare) enjoy a high degree of appreciation due, among other attributes, to their constant innovation, providing the necessary differentiation to continue developing the value of the professional channel.
After more than two decades of dedication to Cosbar Group, Enric Aliberch will continue to be linked to the company as an external advisor, accompanying the transition and putting his consolidated experience in the sector at the service of the new stage.
"I know that the company has a solid foundation and an enormous capacity to continue growing" Enric Aliberch
“It has been more than 20 years in which I have had the privilege of leading an exciting project together with a team of excellent professionals to whom I owe having been able to overcome all the challenges that have arisen. The time has come to pass the baton to my successor, with the peace of mind of knowing that the company has a solid foundation and an enormous capacity to continue growing. Tobias brings international experience and a business vision that fully align with Cosbar Group's ambition, and I wish him and the entire team the greatest success in this new stage.” Enric Aliberch has stated.
And he adds: “I want to take this opportunity to express my gratitude to all the people who, during these more than 40 years, have been part of my professional life: clients, international distributors, media, competitors and, very especially, to all the teams that have believed in me and have made me feel tremendously fortunate to have been able to be part of the professional channel.”