'Saje Natural Wellness', the brand of natural cosmetic founded in Canada in 1992, did official around the middle of the month of November the change of direction of the company. Barbara Of Laere will assume the general direction of the company and will head the strategy of expansion of the mark in North America.
Barbara Of Laere belonged to the Aveda, a mark of products 100% vegans and elaborated with renewable energies, company in which it contributed to the development of the mark and create an only experience for the consumer.
Before his incorporation to 'Aveda' in 2016, was during 17 years in L'Oréal, where was the manager to build the identity of mark, modernize the strategies go-to-market and the attendant of also of income and gains in marks like Kérastase between others.
"The world is experiencing a very fast increase of the interest by the nature, welfare, welfare holistic and remedies of plants curatives. The team of 'Saje' offer and generates education, community and help to create easily easy and healthy habits for each lifestyle. Thus, I am so exciting with joining me to Saje, an only mark and very positioned in favour to approach the power of the plants and of the natural to all the world" has declared the next CEO of 'Saje Wellness'.