Luxury Japanese cosmetics brand Shiseido has officially announced the creation of a new position in the United States via a press release: Chief Marketing Officer. Agnes Landau has been appointed to this new role, and in addition to this new position, the company has also announced other modifications. Louanne McGrory, who was previously President, will now become Chief Commercial Officer in the United States.
These changes have also been extended to Latin America: Antonio Andrade, the Senior Vice President of LATAM, who oversees the company's business in Latin America, will now be the President of Shiseido Canada and LATAM. Mary Gerzema, former Senior Vice President of Consumer Insights and Digital Media, will assume the position of Executive Vice President of Marketing Intelligence & Consumer Engagement.
These changes reflect Shiseido's innovation and strategy for continuous growth in America: "Continuing to focus and concentrate our energies on the American market, particularly in the areas of commerce, digital, and marketing functions, is a key priority for Shiseido. The changes announced will help us lead talent and continue the right behaviors that lead us to growth. I am pleased to welcome Agnes to Shiseido Americas," explained Ron Gee, President and CEO at Shiseido Americas.