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Barbara Jäger

Specialist in Retail Marketing and Retail Innovation

Barbara Jäger is specialist in Retail Marketing and Retail Innovation. She collaborates with the German Institute of Retail in Colony, la Asociación Catalana del REtail, chambers of comerce and organisations of Retail in diverse countries. She writes about new openings and trends in Retail for the magazines Stores+Shops, Schuhkurier, between others, and organises Retail learning expeditions to global level.

Shoptalk Europe: envisioning the future of retailing

Trends

The focus of the event was on the digital transformation of retail to meet the changing demands of the new generations

Beauty Retail 'on the move'

Trends