Les Secrets de Loly is the leading brand in curly hair care in France. Now, it lands in Spain as an authentic phenomenon among consumers. With a product sold every seven seconds and with authentic roots of inclusion, natural beauty and empowerment, this brand promises to revolutionize care routines for all types of curly and wavy hair.
Behind Les Secrets de Loly is Kelly Massol, a passionate woman who in 2009 decided to make her way in a world that barely offered options for wavy, curly or tightly curled hair. What started in her kitchen with homemade recipes has become one of the most recognized brands in France in natural, effective care designed for textured hair.
Their philosophy is clear: textured hair deserves to be understood, cared for and celebrated for its unique and natural beauty.
In July, Les Secrets de Loly presented a simple and sensory routine that hydrates, defines and nourishes to show off the curl in its best version.
- Perfect Match - deep and delicate cleansing at the same time. It is a light formula that cleans deeply without drying, thanks to carefully selected ingredients that respect the natural balance of the hair and scalp.
- Cream Conditioner - hydration and detangling. After rinsing and wringing out the hair, it is the turn of the conditioner. Cream Conditioner is applied and left to act for two minutes to facilitate detangling and provide intense hydration.
- Kurl Potion - definition and care: with the hair still damp, Kurl Potion is applied in sections. It is a leave-in conditioning treatment that provides nutrition and helps define curls and reduces frizz.
- Boost Curl - curl and volume activator. To close the routine, Boost Curl is applied in sections and massaged to activate the curls. This star product of Les Secrets de Loly not only defines, but also provides elasticity, shine and a natural volume without weight. Its sweet and fruity fragrance accompanies each gesture, and its success is resounding.
Les Secrets de Loly also has a range for thick curly hair:
- Perfect Clean - Light and deep shampoo. A cleanser that purifies and cleanses the hair and scalp without weighing it down.
- Pink Paradise - Detangling conditioner. Its nourishing formula facilitates detangling and provides softness and manageability from the first application.
- Kurl Nectar - moisturizing leave-in: formulated for fine curly hair. Kurl Nectar is specially designed for thick hair curls.
- Boost Curl - Curl and volume activator: the same star product as in the routine for fine hair. Defines, provides elasticity, shine and natural volume.