Salerm Cosmetics, a leading brand in professional hair cosmetics, launches HD Colors Flash Masks, an innovative line of color masks that combines intense pigmentation with express treatment that strengthens the hair, recharging shine and vitality. A perfect solution to refresh color, add shine and care for hair in just 10 minutes.
The new HD Colors Flash Masks are available in 7 vibrant shades and are formulated with Plex Fiber Protect technology to offer temporary coloring without ammonia, while nourishing and repairing the hair fiber thanks to ingredients such as HD Arginine Force: an amino acid naturally present in the hair with repairing and strengthening properties, which repairs the hair from the inside, binding to the natural keratin and reducing hair breakage.
It also has Pro-vitamin B5: a highly moisturizing vitamin that promotes deep hydration, provides softness and prevents split ends. And raspberry oil: one of the natural sources with the highest concentration of Gamma-tocopherol that protects the hair from the action of UV rays and free radicals. This photoprotective action prolongs the duration of the color and anti-aging effect.
In addition, the new HD Colors Flash Masks have argan oil: its high content of essential fatty acids (Omega 3, 6 and 9) and its antioxidant substances have an anti-aging effect on the skin and hair. This causes deep nourishment, providing shine and luminosity to the hair fiber. And, finally, we have Full HD colorants: colorants developed with High Definition Color System technology, based on new high-density Full HD pigments, which provide extreme sharpness and color resolution.
HD Colors Flash Masks are designed for demanding professionals and consumers, stand out for their immediate effect and their ability to revitalize color, intensely hydrate and improve hair manageability, all in a single gesture. They are especially recommended to maintain fantasy tones, intensify natural colors or camouflage gray hair temporarily.