Winter is the hair's greatest enemy: cold, wind, sudden temperature changes, and heat styling tools leave the hair fiber drier, more brittle, and dull. To put a stop to this, Salerm Cosmetics presents Wheat Nutrition, the new Hair Lab range inspired by the great nourishing power of wheat and designed to restore softness, elasticity, and vitality even to the most malnourished hair.
- Intensive nutrition thanks to wheat germ and its trace elements.
- Strengthens the hair's protein structure and improves elasticity.
- Softening action that facilitates daily manageability.
- Provides natural shine and a healthy appearance.
- Frizz control and greater flexibility.
- Formulas designed to respect the fiber and maintain its natural balance.
Advanced Technology and High-Performance Assets for More Nourished Hair
The formula combines cosmetic innovation and naturally derived active ingredients to offer a deep, long-lasting, and lightweight hair treatment, acting from the inside of the fiber to the tip. These are its main ingredients:
- Encapsulated Pro-Vitamin B5 in liposomes that allows for an advanced result as it fixes, penetrates, and acts for longer.
- Deposits more active ingredient in the hair fiber.
- Penetrates to the cortex for a deep result.
- Remains even after washing.
- Increases hydration, shine, and flexibility.
- Wheat Germ Oil deeply nourishes hair thanks to its ceramides, essential fatty acids, and vitamin E.
- Intensive nourishment and restoration of the lipid barrier.
- Repairs and strengthens the hair fiber from within.
- UV protection + natural antioxidant.
- Soothes sensitive scalps.
- Hydrolyzed Wheat Protein, an intensive hair restructuring agent obtained through controlled hydrolysis. Its low molecular weight peptides penetrate the cuticle and cortex without adding weight, making them ideal for dry hair.
- Restructures and hydrates, reducing breakage in dry hair.
- Increases strength and volume by coating each fiber.
- Improves manageability when wet and dry.
- Frizz-Control Complex acts as a powerful anti-frizz and smoothing agent. Its advanced system of smoothing active ingredients works on the hair fiber to control frizz, improve manageability, and provide a more polished and long-lasting finish.
- Enhances immediate softness.
- Reduces frizz and static electricity.
- Provides lubricity and a silky effect.
- Facilitates styling from the first use.
Nourishing Shampoo with Wheat Germ
Moisturizing and repairing shampoo that effectively cleans and improves hair softness and manageability. Its formula penetrates deeply into the hair fiber, providing nutrition, controlling frizz, and protecting the hair fiber from the inside.
Especially indicated for dry or brittle hair. It hydrates, repairs, and softens, controls frizz, and provides effective cleansing without drying. With Pro-vitamin B5 and encapsulated Vitamin E
Nourishing Balm with Wheat Germ
Nourishing and hydrating balm that detangles, strengthens, and repairs hair. Its formula strengthens and repairs damaged hair, providing hydration and nourishment for shinier, softer hair. It controls frizz, offering long-lasting results, even after washing.
Especially indicated for dry or brittle hair. Strengthens and repairs. Lasting results even after washing. Instantly nourishes, hydrates, and detangles. With Wheat Germ Oil, Pro-Vitamin B5, and encapsulated Vitamin E.
Nourishing Wheat Germ Mask
Nourishing and hydrating mask that repairs, softens, and revitalizes dry and brittle hair. Its formula provides deep nourishment that improves elasticity and strengthens the fiber, restoring softness and manageability. It controls frizz and adds healthy shine thanks to Pro-Vitamin B5, offering visible and long-lasting results.
Especially indicated for dry, malnourished, or lifeless hair. It nourishes, hydrates, and detangles instantly, providing visible shine. It strengthens the hair fiber and repairs damage. Encapsulated Pro-vitamin B5, 10 times more effective.