KEVIN.MURPHY introduces the vegan and sustainable color alternative that provides extreme shine to hair: COLOR.ME GLOSS. The new range of the COLOR.ME line works as coloration and treatment all in one. It is a luminous demi-permanent color with an acidic pH that goes beyond the shine, restoring and moisturizing the hair in depth to give it strength with each application. It does not lighten or modify the natural tone but stays on the surface of the hair, so it does not damage the cuticle.
COLOR.ME GLOSS not only cares for and respects the hair, guaranteeing the best results in color, shine, and strength, but also the environment. Its formula is biodegradable, without ammonia, PPD, or MEA. Thanks to its low fragrance level, it offers a more pleasant coloring experience. At the level of ingredients, it contains:
- KM BOND2: an advanced protein complex of plant origin, which creates new bonds from the cuticle to the cortex, strengthening the hair.
- Vitamin C: Derived from sorbitol, a natural sugar source, helps protect against oxidation.
- Other ingredients: panthenol, propanediol, and omega 3, 6, and 9 to achieve greater hydration, shine and softness.
On this occasion, KEVIN.MURPHY goes one step further and reaffirms its commitment to sustainability by using recycled plastic packaging. Also, the production plant uses an innovative manufacturing process to save energy.