The inflation is something that affects to companies and consumers indistinctly. The companies try not modifying his final prices in excess so that it do not affect to his relation with the consumer, but lately, is turning into something increasingly difficult to fulfil. And all this, in a context, in which they ensure, that the worst still has not arrived.
The Spanish consumer spent 11,6% more, with regard to the month of August of the year happened in his market basket. The cause, a big known during the last months and of which, when seeming, it will be necessary to familiarise during a time: the inflation.
However, as already it has checked , the sector of the cosmetic seems that it achieves dodge the hit of the inflation that yes has stressed in other sectors. In the first month of summer, the Spanish consumer disbursed a quantity of money bigger in the category of pharmacy and perfumery, as it published in a press release the consulting Nielsen IQ. Specifically, meant 9,2% in the basket of his purchase. Also it is true, that as it has exposed the own consulting, the products referred to pharmacy and perfumery are those that less gone up of prices have experienced. Between them, they find the products referred to the buccal hygiene, that have gone up 2,7%, those devoted to the corporal care, have increased his price in 2,4% and the ones of facial treatment in 1,4%, with regard to the month of August of 2021.
The perfumery and cosmetic resists to the effects of the inflation
In spite of the inflation, as it indicates the last report elaborated by the Sectorial Observatory DBK, and as it published the Magazine VPC, the retail sales of perfumery and cosmetic will grow this year and estimates that they surpass the 8.500 million euros in Europe, what will turn into an increase 4% more than in 2021.
This is largely thanks to the increase of sales through internet that the year happened already supposed 10,5% total of the market and four points and half more than in the year 2019.
Regarding the care of the skin and hygiene, turn into the two categories that have grown more and are 33% and 24% of the total of the sales.