EMSA Esencias Moles, a company specializing in the development, production, and creation of essences and fragrances, presents the main olfactory and conceptual trends that will define the spring/summer 2026 season, the result of continuous market analysis by its market development, marketing, and product team.
“For the spring/summer 2026 season, we are observing a clear evolution towards more transparent and well-structured fragrances, where freshness is approached with sophistication,” declares Dolors Fargas, Marketing & Product Manager at EMSA Esencias Moles. She adds, “At the same time, concepts such as sustainability, ingredient traceability, and personalization are increasingly influencing the creative process. Even traditional families like gourmand or floral are being reformulated with lighter, seasonal, and adaptable notes for different usage occasions.”
Looking ahead to the next season, the company highlights six main development axes that will guide the creation of new proposals for the perfumery and fragrance sector:
- The consolidation of sophisticated and natural freshness. Light, clean, and transparent fragrances are taking over, built from green citrus, fresh fruits, and marine accords that evoke nature, the outdoors, and Mediterranean environments.
- The growth of functional aromatherapy. Compositions designed to influence emotional well-being are gaining prominence, combining relaxing and energizing notes with a positioning linked to personal care and the concept of mood boosting.
- The evolution of gourmand towards lighter notes. Gourmand (chocolate, caramel, coffee) is reinterpreted in a fresher, more contemporary key, with juicy fruits and subtle creamy nuances that result in lighter, "skin-like" fragrances.
- The commitment to clean and modern florals. Floral bouquets are evolving towards more transparent and current versions, with powdery and aquatic compositions designed for both feminine and unisex offerings.
- The increasing demand for sustainability and transparency. Ingredient traceability, the use of responsible materials, and upcycling processes are consolidating as key factors in consumer decision-making.
- The advancement of seasonal editions and personalization. Fragrances are increasingly conceived for specific times of the year, adapted to different occasions and experiences, reinforcing the value of personalization. In this context, techniques such as layering or shadowing are becoming particularly relevant, allowing users to combine perfumes or overlay accords to adjust the intensity, character, and evolution of the fragrance according to their mood, the season, or the time of day.
With this analysis for the Spring/Summer 2026 season, EMSA reinforces its positioning as a strategic partner for brands, contributing market knowledge, innovation, and creative solutions adapted to the sector's evolution.