RAFESA closes 2025 with a new launch. BOLD is the new line of packaging that combines a daring design with a real environmental commitment. It is designed for cosmetic brands looking to differentiate themselves without sacrificing coherence. This range stands out for its presence, character, and circular approach.
BOLD is made of HDPE, with 30% recycled material, expandable to 100% upon request
With a compact, balanced, and robust design, BOLD conveys modernity, security, and personality. Its direct and forceful aesthetic responds to a clear purpose: to simplify, eliminate the superfluous, and communicate with authenticity.
Visible sustainability, conscious touch
The range complies with the European PPWR guidelines, which promote the responsible use of materials and circular design. Thus, brands can anticipate new market demands and reinforce their image as responsible and conscious companies.
BOLD allows for "soft touch" finishes and multiple chromatic options without compromising sustainability
The sensory experience is also a protagonist: customizable textures and a perception of high quality turn each container into an extension of the brand's identity
Available in 100, 200, 250, and 300 ml formats, BOLD is suitable for categories such as hair care, body care, sun protection, and personal hygiene. The same aesthetic line can be applied to very diverse products, reinforcing consistency and strengthening global positioning.
RAFESA summarizes its proposal as follows: BOLD is not just packaging: it is a declaration of intent. Proof that beauty can be responsible and that every design decision has a positive impact on the planet.
With BOLD, RAFESA reaffirms its commitment: to put design at the service of sustainability and to support brands that want to grow from coherence