Lubrizol Launches a digital experience with Argireline®peptide verse

In the digital world of the peptide Argireline®, the visitors can create their own avatars and explore a futuristic world

23 of May of 2023
Lubrizol experience

– Lubrizol Life Science (LLS) is a leader in the beauty industry, known for its creative and innovative products. Now LLS is taking that legacy into the captivating world of virtual reality with the introduction of Argireline®peptide verse, an immersive metaverse experience that celebrates the evolution of Argireline® peptide.

Just as a new generation of consumers is engaging with beauty brands on metaverse, embracing its personalized experience and “try-on” solutions, Argireline®peptide verse invites industry innovators to explore “Inside the Future of Beauty” with an interactive and unforgettable experience that showcases the power of Argireline® peptide in a way that has never been seen before. In the Argireline®peptide verse digital world, guests can create their own avatars and explore a futuristic, visually stunning environment inspired by the structure of skin.

Here they encounter engaging, informative displays while meeting, interacting and even speaking with other virtual visitors. There’s even an arena for large groups to meet and view videos from a bigger-than-life screen. Already a pioneer in skin and hair care technology, LLS is now taking customers on an aweinspiring, digital journey “Inside the Future of Beauty.