Quadpack's Haircare Collection helps brands respond to new consumer expectations.
Consumers are looking for much more than clean hair: they want density, strength, lasting repair, and a healthy scalp, all in a personalized experience that aligns with their values. Multi-step hair routines are becoming the norm. The category is undergoing a profound transformation, driven by the convergence of various trends, including "skinification," premiumization, hyper-segmentation, and science-based efficacy. Brands are launching high-performance hair and scalp treatments, formulated with new star ingredients. Packaging must also adapt to dispense formulas in the right way. Quadpack's Haircare Collection has been carefully selected to meet current and emerging needs, with customizable formats that adapt to changing expectations and sustainability goals.
"The collection brings together key packaging solutions that offer multiple application methods for different types of hair products, from serums, waxes, and oils to masks, conditioners, and scalp treatments. It is designed to include everything brands need to launch complete hair ranges, enhancing their products, encouraging user interaction, and expressing their identity" explains Mégane Bereyziat, Product Manager.
Direct-to-scalp treatments
For direct-to-scalp treatments, serums, and hair oils, consumers need targeted application, controlled dosage, and use without spills or residue. The Haircare Collection offers dropper dispensing systems in tubes and bottles:
- Dropify Bottle and Dropify Pen are ideal for liquid treatments, such as pre-shampoo oils or intensive serums. These solutions allow dose control by pressing the soft buttons on the reusable head, which opens the door to refill programs. The Dropify platform offers an intuitive and attractive application gesture that can be performed with one hand, leaving the other free to manipulate the hair.
- The Skin-Up Bottle glass bottle, one of the best-selling products in the range, is available with a pipette or a push-button dropper, to offer a classic application method that users know and trust.
- For a differentiating experience, the Wanderer dropper tube dispenses serums and oils through a patented flow control disc that ensures precise dosing. Wanderer Divine incorporates a transparent PET pipette to offer a more premium appearance.
Conditioners, intensive treatments and hair masks
Conditioners, intensive treatments and hair masks are usually more viscous than shampoos. Their packaging must be easy to open and allow dispensing with wet hands, especially during use in the shower. Dose control is also important: consumers do not want to waste an expensive treatment by dispensing more than necessary. The Haircare Collection responds to these needs:
- Central Dispensing Bottle and Central Dispensing Tube are classic formats with a literal twist. The head opens and closes with a simple quarter turn, without the need for an additional cap or a flip-top. A soft-touch finish can provide greater comfort and a luxurious feel. These single-family solutions are made of PP and PE, materials that can be recycled together.
- The 200 ml Regula PP Jar is perfect for hair masks and waxes. It is made of 100% PP at Quadpack's facilities in Kierspe, Germany. Its basic format offers different options to adapt to each brand's requirements, such as wall thickness, materials, refillable structures, and different capacities. The 50 ml version allows brands to offer travel-size options.
- For consumers looking for real interaction with the product, ShapeUp Tube transforms hair care into a unique experience. The formula is dispensed in a personalized shape – a radiant sun, a flower, a smiling face, or a logo – extruded through a plate with a specific pattern incorporated into the head.
Solutions for hair loss and specialized treatments
Hair loss products and other specialized treatments are designed for prolonged use and specific needs, closely linked to well-being. Their packaging must inspire confidence and offer precision and effectiveness to support product claims. The Haircare Collection includes formats that convey confidence and improve performance:
- Dropify Pen and Dropify Bottle feature a clinical-inspired aesthetic and feel, combined with precise dispensing. Users control the dose and apply it to the desired area, without wasting a single drop. As refillable solutions, these innovative packages accompany long-term treatments. The simple gesture of placing the applicator head on a new bottle or pen becomes an integral part of the treatment ritual, reinforcing the product's clinical purpose.
- Arena Jar, available in PET and glass versions, is especially suitable for hair supplements and nutricosmetics thanks to its wide base, which facilitates product access. Also manufactured in Europe, at Quadpack's plant in Kierspe, this transparent, thick-walled jar presents innovative formulas with sophistication.
Sustainable solutions in line with brands
Quadpack's Haircare Collection prioritizes recyclable materials and single-family design whenever possible, while the incorporation of post-consumer recycled (PCR) material is a key element of its product strategy. It also integrates refillable systems when applicators can be reused or jars can incorporate refills. Each solution in the collection has a complete life cycle assessment to help brands measure their environmental impact and calculate their Scope 3 emissions, in view of regulations such as the PPWR.
Regardless of the product combination chosen, Quadpack's expertise in decoration and finishes ensures that the complete range maintains consistency with each brand's creative identity. From hot stamping with metallic foil and screen printing to color gradients and tactile finishes, a wide variety of techniques can be applied to convey clinical efficacy or an extreme luxury aesthetic.
As hair care increasingly draws inspiration from skin care, packaging must evolve at the same pace as the category: becoming more specific, sophisticated, and experiential. Quadpack's Haircare Collection brings together the formats, application methods, and design possibilities that help brands meet the expectations of this new generation of personalized, high-performance hair products.