Eurofragance, multinational fragrance house, strengthens its positioning in emotional perfumery at BeautyIstanbul 2026 with Get in the Mood!, an olfactory experience that invites to explore four universal emotions, each one of them embodied in fragrances of different product categories.
In this sense, Balance translates into creations for home care, designed to bring calm to everyday environments. Focus comes to life in the category of environmental care, with fragrances designed to promote mental clarity. Attraction is expressed in the universe of fine perfumery, through sophisticated compositions that awaken attraction. Finally, Euphoria, materializes in personal care products that transmit joy and vitality.
Get in the Mood! includes 12 fragrances distributed in different categories and with applications such as candles, perfumes, shower gels and other formats, reflecting the breadth and versatility of Eurofragance's experience and creativity.
Technology and innovation to create emotional experiences in perfumery
At the core of this proposal is EuroMotion®, Eurofragance's proprietary technology that explores the relationship between smell and emotional well-being. Thanks to it, creations achieve greater intensity, outstanding persistence, and a positive impact on mood, making the olfactory experience more significant and lasting.
For its part, the captive ingredient developed by Eurofragance Euphorion®, which is included in the EuroMotion® technology, is a trigeminal nerve activator and provides a refreshing and long-lasting sensation, intensifying the sensory and emotional effect of the fragrances.
Get in the Mood! celebrates the expressive diversity of perfumery and its potential to accompany and transform the most everyday moments, from home to personal care. The collection is the result of the experience of Eurofragance's creative and development teams, combining high-quality ingredients in formulations designed to offer a sensory experience that goes beyond traditional perfume.
The attendees of BeautyIstanbul will be able to meet her at the company's stand located in Hall 4, Stand 4E 210 of the TUYAP Fair Center exhibition grounds, Istanbul.