Densinaria™: Provital's active ingredient for hair strength and volume

This new active ingredient prevents hair brittleness and split ends at times of stress

04 of October of 2023
Densinaria's

Densinaria™ is Provital's answer to today's consumer, who is looking for reliable solutions with a long-term approach and a touch of optimism and faith.

Densinaria™ is a natural active ingredient inspired by the resilience and strength of the Deity of the Seas, to prolong the life of the mane.

An active ingredient for hair volume and strengthening, enriched with arginine, and sourced from Palmaria palmata seaweed, a seaweed known for its high nutritional value and revered for centuries, now proposed for hair care. Densinaria™ is an active ingredient of 100% natural origin (ISO 16128), Halal certified, COSMOS-compliant and vegan, which addresses hair fibre resistance and split-end prevention with a reliable ingredient, in line with consumer desires.

An ingredient with a restorative action from the cortex to the cuticle similar to keratin, thanks to an increased amount of reconstructive biomolecules, such as proteins and peptides, obtained through an enzyme-assisted extraction process unique to Provital.

A meticulous process that optimises performance while minimising environmental impact, in tune with environmentally conscious consumers.

Densinaria™ is suitable for use in cosmetic solutions for both men and women seeking a healthy and voluminous mane for longer.

Densinaria™ prevents hair brittleness and split ends at key life moments such as the postpartum period, menopause, periods of stress, anxiety or in cases of hair damage due to intensive brushing, hair colouring or heat exposure.