The skin asks for more repairing formulas, hydration once again occupies an essential place in the routine, and lip balm becomes a must-have in the toiletry bag. Because if there is one area that particularly shows the accumulated effects of sun, salt, chlorine, or air conditioning, it is the lips: they dehydrate easily, lose definition, and small lines become more visible.
Perhaps that is why lip treatments are experiencing one of their best moments. It is no longer enough to provide comfort. Now they also seek to improve the appearance of the lips, restore that juicy finish that we associate with a healthy mouth, and, incidentally, add a touch of color that solves makeup in a single gesture. Beauty, after all, increasingly understands hybrid formulas.
Among this new generation of products is Volumax Plump It, from Phergal Laboratorios. Its formula incorporates Filler Instinct, the technology that enhances the natural plumping instinct of your lips, helping to improve volume, redefine the contour, hydrate, and strengthen firmness, becoming an intelligent filler to enhance your lips without the need for touch-ups.
The same technology makes the leap to makeup with Volumax Plump It Nutri-Color, a proposal that confirms one of the great trends of the moment: products that care for the skin while beautifying. Because color is no longer the final point of the routine; it can also be part of the treatment.
Its collection of four shades responds to different moods—and all summer plans. Silk Touch, a rosy nude that accompanies the lip without eclipsing it; Red Obsession, an elegant red that never needs an introduction; Terracotta, a warm earth tone that enhances the good-face effect; and Velvet Mocca, a velvety brown with that nineties vibe that continues to conquer season after season.