After decades of experience in anti-aging skin care, SENSAI takes a step further in its beauty philosophy with the launch of SILK HAIR, an innovative hair care line inspired by the concept of skinification, which applies the same level of attention, precision, and efficacy to the scalp as to facial skin care.
With this new collection, SENSAI redefines hair care starting from its origin: the scalp. Because beautiful, strong, and healthy hair is born from a balanced and well-cared-for environment. SILK HAIR has been developed to create optimal conditions that allow for visibly silkier, more resilient, and luminous hair over time.
A new vision of hair care
Like facial skin, the scalp evolves with age and can be affected by external factors that alter its natural balance. Dryness, excess oil, loss of volume, frizz, or lack of shine are some of the visible consequences of an unbalanced scalp.
Based on almost 50 years of cosmetic research, SENSAI presents an expert routine that combines exclusive technologies to simultaneously care for the scalp and hair fiber, progressively transforming hair quality from root to tip.
Following the Japanese Saho philosophy, each gesture becomes a sensory ritual where efficacy and well-being unite to offer a unique beauty experience.
The routine consists of three steps:
- Cleanse: shampoos that gently purify the scalp and hair, removing impurities and promoting a balanced environment.
- Nourish: conditioner and mask that repair and strengthen the hair fiber, improving its softness, resistance, and manageability.
- Rebalance: daily leave-in treatment that helps maintain scalp comfort and improves the visible quality of the hair.
Cleanse to purify
The new SENSAI shampoos gently cleanse the scalp and hair, respecting their natural balance while effectively removing sebum buildup and impurities.
Thanks to the exclusive Scalp Clarifying Technology, they help keep pores clean and the scalp fresh and comfortable. At the same time, the Scalp Fortifying Formula, with a slightly acidic pH, strengthens the scalp environment through an elastic and protective foam that helps preserve its balance.
The range includes two formulas adapted to different needs:
Step 1. Cleanse to purify
- Hair & Scalp Volumising Shampoo. A volumizing formula designed to offer a deep yet delicate cleanse, while improving hair texture and quality. It provides a feeling of lightness at the root that restores body, softness, and natural volume for an airy, movement-filled result.
- Hair & Scalp Smoothing Shampoo: a smoothing formula designed to offer a deep and gentle cleanse, while improving hair texture and quality. It envelops each hair with a light veil that smooths its surface, providing a silky and luminous finish that leaves hair soft, flexible, and perfectly disciplined.
Step 2. Nourish to repair and strengthen
The conditioner and mask work deeply on the hair fiber to restore its visible quality.
Formulated with Inner Repair CPX and Firming Repair Technology, they help replenish essential proteins and lipids, strengthening the hair's internal structure and improving its resistance to daily damage.
- Hair & Scalp Nourishing Conditioner: light-textured conditioner that hydrates and strengthens hair without weighing it down, leaving an immediate feeling of softness and nourishment.
- Hair & Scalp Enriching Mask: intensive mask that provides deep nourishment and helps restore hair's elasticity, strength, and shine. Ideal as a weekly treatment for more intense repair.
Step 3. Rebalance and care daily
- Hair & Scalp Conditioning Treatment: a light, leave-in essence designed for daily scalp conditioning, either on freshly washed, damp hair, or between washes on dry hair.
Thanks to Scalp & Hair Conditioning Technology and the Balance Refining CPX complex, it helps balance the scalp environment, improve daily comfort, and promote visibly healthier hair. Its formula acts immediately, providing freshness, hydration, and lightness, while with continued use it helps improve overall hair quality, reducing signs of scalp imbalance.
The science behind exceptional hair
The effectiveness of SILK HAIR is based on a combination of exclusive ingredients and complexes that reflect SENSAI's expertise in skin care.
- Koishimaru Silk EX: From the valuable Koishimaru chrysalis, origin of Japan's most prized silk, this exceptional ingredient helps regulate the amount of hyaluronic acid, collagen, and elastin, the three essential components that form the structure and function of the dermal matrix.
- Eucalyptus Extract: Obtained from the aromatic leaves of the eucalyptus tree, this extract provides advanced anti-aging benefits to the scalp and hair. It helps restore the scalp's natural barrier and its optimal hydration balance. Hair becomes more flexible, manageable, and with a healthy shine.
- Inner Repair CPX: A complex developed to help restore strength and vitality from within the hair fiber. It acts on internal fiber damage to reinforce its structure, while promoting scalp well-being and hydration. This deep restorative action leaves hair resilient and healthy.
- Balance Refining CPX: A complex designed to refine the surface and harmonize the condition of the scalp and hair. It smooths and seals the cuticles of the hair fiber, while conditioning the scalp to transform it into a balanced and comfortable environment. This final care enhances shine, softness, and manageability, revealing silky and radiant hair from root to tip.