Astaxanthin becomes the trendy active ingredient this spring. Although timidly, astaxanthin is becoming popular and it is no coincidence at a time of year that is marked by increased sun exposure, temperature changes, and environmental stress.
Mari Carmen, Brand Manager of Genové, speaks about the new approach to skin care: "For years, the objective has been to correct, provide luminosity, blur expression lines or improve texture. Today, the conversation shifts towards a more global approach, where the important thing is that the skin functions better, is more balanced and more resistant". For this reason, astaxanthin is positioned as one of the most interesting antioxidants: it is capable of acting against oxidative stress, one of the main causes of skin aging.
"What really makes the difference today is not just the ingredient, but how it is integrated into more complete formulas, designed to care for the skin from a more global perspective" affirms Mari Carmen. In this vein, care from within gains prominence with proposals that combine collagen, hyaluronic acid, vitamins and minerals along with antioxidants like astaxanthin, giving rise to formulas that not only stimulate the skin, but also help protect it and reinforce its quality over time.
This is the case of the Booster de Rederm Reafirmante Cutáneo Bebible, from Genové, which incorporates astaxanthin within a formulation designed to integrate easily into the day-to-day and complement the usual routine. Its formula combines collagen peptides, hyaluronic acid, vitamins and minerals together with this antioxidant, creating a synergy that not only helps stimulate the skin, but also helps multiply by two the visible effects on the skin when integrated constantly into daily care.
The result is skin that feels firmer, hydrated and luminous, but also more prepared against factors such as the sun, daily rhythm or seasonal changes. A proposal that goes beyond something immediate, that aims to improve the skin from within.