Primaderm, a leading Spanish company in molecular cosmetics, expands its advanced photoprotection line XpertSun™ with the launch of XpertSun™ Urban Advanced Stick SPF50+, a daily facial sunscreen designed to offer very high protection and a global anti-aging action in a practical portable format.
This new launch responds to a key need in photoprotection: reapplication. Thanks to its innovative stick format, it allows reinforcing protection at any time of the day, even over makeup, quickly, precisely, and without dirtying hands.
Advanced sun protection with encapsulated technology
XpertSun™ Urban Advanced Stick incorporates physical and chemical filters.
Its formula water resistant and non-comedogenic has been designed to offer effective protection with high skin tolerance. The nature of this new launch favors a matte and non-greasy finish on the skin; its water resistance allows maintaining protection even in contact with water or sweat, and its non-comedogenic formulation helps prevent pore clogging, avoiding the appearance of imperfections.
Beyond UV radiation, the formula acts against the main factors responsible for urban skin damage, such as infrared radiation (IR), pollution, and cumulative oxidative stress.
At the heart of the formula we find Dimethylmethoxy Chromanol, a powerful antioxidant that helps neutralize free radicals generated by radiation and pollution, protecting the skin from invisible damage that accumulates day after day. In turn, the 2% of Marsturizer™, a biotechnological extract obtained from an extremophile microorganism from the Tinto River (Spain), strengthens the skin barrier, helps maintain hydration and calms redness caused by sun exposure. The result is protected skin, more balanced and prepared to face the urban environment.
All of this in a comfortable, portable, and precise stick format, which allows easy reapplication in strategic areas such as cheekbones, nose, eye contour, upper lip, or spots.