Olistic, the leading brand in hair nutraceuticals and number one in anti-hair loss in pharmacies, presents The Shampoo Supreme Densifying, the Next Generation shampoo that takes hair care a step further by focusing on the foundation of good hair: the scalp. With more than 700,000 people in Spain already trusting its nutraceuticals, the brand takes another step in its evolution and expands its In&Out universe. Until now, the brand acted from within thanks to its nutricosmetic products, but with this launch, it transfers all its scientific expertise also to external care, completing for the first time a 360º hair care routine through the most everyday gesture: washing.
The launch coincides with a critical moment for hair health. This year, extreme temperatures have brought forward the start of seasonal hair loss, which traditionally concentrated from mid-September onwards. A context in which scalp care takes on special relevance.
Beyond cleansing, the shampoo focuses on where hair health truly begins: the scalp. Because it is not possible to achieve strong, quality hair if the environment in which it grows is not cared for. Through OL/PeptiStem Grow System®, an exclusive biotechnological system developed and patented by Olistic, the shampoo acts on all the fundamental pillars to achieve great hair: the scalp, the follicle, and the hair fiber.
"We wanted to develop a shampoo capable of protecting hair from the first step of the routine. That's why we designed a formula that helps protect the follicle against oxidative stress, improves hair anchoring, and strengthens the fiber without altering the natural balance of the scalp. For us, holistic is not a marketing adjective; it's a formulation decision. For six years, we only acted on the main variable: follicle nutrition from within. But a well-nourished follicle doesn't perform the same in an inflamed scalp. With The Shampoo, for the first time, we act on both," explains Pedro Luis González, co-founder of Olistic and responsible for the formulation of The Shampoo Supreme Densifying.
Science and innovation at the service of your hair
Thanks to OL/PeptiStem Grow System®, the exclusive technology developed and patented by Olistic, The Shampoo Supreme Densifying cares for the scalp while gently cleansing, helping to keep it hydrated and balanced to promote healthy hair growth. Composed of 7 peptides, plant stem cells, and a combination of multifactorial active ingredients, this product does not contain sulfates, silicones, or parabens and is suitable for all hair types. In addition, it has a creamy texture and a light foam that turn washing into a sensory experience and a moment of self-care.
The launch campaign for The Shampoo Supreme Densifying stars Candela Peña, Nieves Álvarez, Ariadne Artiles, Ariadna Tapia, and Paula Diez, five women with different profiles and trajectories who share Olistic's vision of care and beauty and, in turn, represent five different ways of understanding hair care. Candela Peña, an actress who has won three Goya awards, is the face of Olistic's new IN&OUT routine. Alongside her, Nieves Álvarez and Ariadne Artiles, two of the faces linked to Olistic since its inception, join this new launch as the face of the campaign, consolidating their close relationship with the brand and their commitment to care and well-being. The campaign is completed by Ariadna Tapia and Paula Diez, two new faces that join the Olistic universe and bring a young, current perspective linked to new generations on hair care and self-care.