MiiN Cosmetics, the leading Korean cosmetics brand in Europe, presents its 2025 Advent Calendar, a true K-beauty gem that unleashes madness every year and this year aims even higher. This launch, which sold out in just 8 hours in 2024, comes with a novelty that will enchant everyone: it is presented inside an exclusive pink and padded puffy bag inspired by Korean street fashion that contains 24 Korean cosmetics products inside, 18 of them in full size. Anyone who can acquire it will not only take home the best of the Korean routine, but will also have the essential bag for a groundbreaking back-to-routine outfit.
A bag that holds 24 surprises
This versatile and reusable bag replaces classic toiletry bags and boxes, elevating the unboxing experience to a new level. In fact, one of the campaign's slogans is "What's in my /advent) bag?", alluding to the popular videos in which influencers show what they carry in their bag. Inside we find 24 luxury surprises: skincare, makeup, hair care, body care and even accessories, and up to a total of 18 products are in full size, while 6 can be found in travel size, also ideal for any getaway.
Among the brands that star in this calendar are some of the most loved by the MiiN community: Klairs, Meisani, Barr, Benton, Ondo Beauty 36.5, COSRX, Rated Green, Axis-Y, Unleashia and other newer ones that are yet to be discovered.
The calendar also includes several new products as a scoop. These include Neogen's bakuchiol anti-aging serum and a soothing lotus flower cream from Rovectin, as well as an exclusive MiiN makeup brush and sponges. A unique opportunity for K-beauty fans to discover and try these releases before anyone else.
The calendar is valued at more than €440 (the highest to date) and can be purchased from September 4 for €129.99 both online and in physical stores.
In 2024 the calendar sold out in 8 hours
In 2024, the calendar sold out in just 8 hours, so being among the first to find out is key to getting it. That's why MiiN Cosmetics has already opened a waiting list, which already has more than 6,000 people registered, where K-beauty fans can sign up to be the first to get their calendar. In addition, the brand will celebrate the launch with a live broadcast on Instagram on September 4 at 8 p.m., in which they will raffle 5 calendars among their community.
Laura Escanes has already fallen for it
To announce the arrival of this edition, the brand has published a video on its social networks with an urban aesthetic, inspired by Korean street fashion. The piece features the advent calendar's puffy bag, presented in a surprising way when UFOs make it land in the middle of the city. Under the slogan "From Korea, but out of this world", the campaign reinforces the exclusive and groundbreaking nature of the launch, while inviting the community to register on the waiting list to secure their unit before it sells out.
What does the Advent Calendar 2025 include?
- The 6 Peptide Skin Booster Serum - COSRX - 150 ml, full size
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Aloe-Lujah Sunscreen Serum SPF50+ - Meisani - 50 ml, full size
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Glitterpedia Eye Palette N°1 All of glitter - Unleashia - full size
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Multiacids & Papaya Melting Cleansing Balm - Ondo Beauty 36.5 - 10 ml, travel size
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Makeup brush - MiiN Cosmetics, full size
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Fresh Lime Glow & Pore Refining Serum - ommited. - 30 ml, full size
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Avocado Nourishing Scalp Pack - Rated Green - 50 ml, full size
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Natural Cleansing Oil - Urang - 20 ml, travel size
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Mandelic Acid 5% Skin Prep Water - By Wishtrend - 120 ml, full size
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The Retinol 0.1 Cream - COSRX - 20 ml, full size
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Vita Brightening Skin Renewal Mask - Leaders - 25 ml, mask
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Calming Sensitive Lotus Cream - Rovectin - 60 ml, full size
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Makeup sponges - MiiN Cosmetics, full size
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H1+ Hand Cream - TOUN28 - 45 gr, full size
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Rice Toner - I'm from - 150 ml, full size
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Jelly Fit Tinted Glow Tint - Milk Touch - full size
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Cera Intensive Barrier Toner - Barr - 30 ml, travel size
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Extreme Cream Mask - Real Barrier - 27 ml, mask
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White In Milk Whipping Foam - G9SKIN - 20 ml, travel size
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I'M Aqua Sun Essence - Suntique - 15 ml, travel size
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Real Bakuchiol Firming Serum - Neogen - 30 ml, full size
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Supple Preparation Unscented Facial Toner - Klairs - 180 ml, full size
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Dark Spot Correcting Glow Serum - AXIS-Y - 50 ml, full size
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Snail Bee Ultimate Eye Cream - Benton - 10g, travel size
With this edition, MiiN consolidates its advent calendar as one of the most complete and valued on the market, and a key piece in any K-beauty routine. A perfect gift for those who want to enjoy the magic of personal care.