Belcils Vitalizing Cream for eyelashes turns 40. It is the product that gave rise to the range (its name recalls “beautiful eyelashes” in French) and was the first facial dermocosmetic product from Laboratorios Viñas. It was launched in 1985 and, after having led the market for many years, it remains one of the “top” and emblematic products in its category. Currently, the brand has consolidated itself as a specialist in this segment due to the efficacy and tolerance of its formulas.
The Pharma Division advertised Belcils Vitalizing Cream for eyelashes on radio programs aimed at extensive audiences. Ana Rosa Quintana, Concha García Campoy and Julia Otero, among others, were voices for Belcils. This campaign also extended to national general-interest magazines and the creatives have been evolving over the years.
Belcils Vitalizing Cream for eyelashes is a treatment product for dull, weakened or damaged eyelashes that achieves long, thick, abundant eyelashes and prevents their loss. Restores shine and vitality to your eyelashes. Formulated with Jojoba and Castor Oil, which naturally nourish the eyelashes; in addition, Panthenol thickens them, provides shine and gives them a more intense color. This product is recommended for:
- People who want to improve the appearance of their eyelashes and achieve longer and thicker eyelashes.
- Women who regularly wear makeup and feel their eyelashes dull or lacking shine.
- People with thin eyelashes, who have lost their shine and color.
Over the years, the Belcils brand became a range with the incorporation of products with different applications for the Care and Beauty of Sensitive Eyes.
Currently, the Belcils range features more than 20 products that cover all the steps of the Sensitive Eye Care ritual: Cleansing, Eyelash and Eye Contour Treatment, and High Tolerance Hypoallergenic Makeup.
Furthermore, in recent years, the range has been medicalizing through the incorporation of medical devices for the treatment of eye conditions such as Dry Eye Disease with its products from the Belcils MED line.
Belcils products are hypoallergenic and have been tested under dermatological and ophthalmological control and can be used by contact lens wearers. For sale in pharmacies and parapharmacies.