The Catalan familiar company devoted to the cosmetic and the beauty has decided to expand the capital deposited in Loto del Sur, the brand of cosmetic products and of natural beauty premium that is leader in Colombia. Puig pretends to improve the presence of the mark in Latin America, with the opening of new shops in Mexico and Chile. Also it wants to concentrate in the expansion to international level of the mark. By this reason, Puig has affirmed that pursues the intention to make openings of new points of sale in Miami and open his first shop in Madrid.
Loto South founded in 1999, and at present, has 21 physical shops in Colombia. The signature characterises by the preparation of his products: they are done to base of natural ingredients that proceed of the autochthonous flora of the country and of Latin America. In spite of the absorption by part of Puig, Johana Saint, founder of Loto south, will follow at the head of the company. The group of perfumery and cosmetic Catalan recognises this investment like a differential bet and trsut in a wide potential of development.
The Catalan group foresees that this new acquisition will help to the company to achieve his aims, that estimates to bend the turnover made in 2020 in 2023, and triplicate in 2025.
On Loto south
It is a mark of natural cosmetic premium, and Johana Sanint, declared in Bogota Fashion Week how arose Loto south: "The project was born with the challenge to develop a mark of beauty in Latin America that went able to do counterweight to the big European companies that always have dominated the market. The Latin American are forced to discover what have to build projects of value that are appreciated out of our borders. I wanted to build a mark around the biodiversity, that is flag of our wealth in Colombia".
The signature of Johana offers a wide catalogue of natural products and that characterises them his flawless presentation: it includes proposed of aromatherapy, oils, serums or sails, and in cosmetic, find creams, masks, mists, cleansings, tonic or accessories for the care of the skin.