L'Oréal continues to bet on Asian biotechnology. **The French cosmetics giant has made an investment in a Chinese cosmetics brand known as Lan.** The French company has acquired a minority stake in Lan, but the amount of this investment is not known.
The action has been developed through L'Oréal's Chinese fund, Shanghai Meicifang Investment and its corporate venture capital fund Bold. Vincent Boinay, president of the North Asia zone and CEO of L'Oréal in China, explained that "we firmly believe that investing in China is investing in the future, and we will continue to cultivate the Chinese market".
Last October, L'Oréal carried out this operation after acquiring almost 7% of the Chinese cosmetics brand Chando, which meant a payment of 442 million.Lan has become one of the first skincare brands on the market to advocate for oil-based treatments, driven by biotechnologies such as "molecular oil extraction and botanical healing." Its star products propelled the brand to reach 200 million yuan.