The French giant in aromas and fragrances, MANE Group, has just taken a quantum leap in science and sensations by announcing the acquisition of the Belgian biotechnology company ChemoSensoryx Biosciences. This new step will allow it to thoroughly explore how we perceive smells, flavors, and sensations such as freshness or spiciness at a molecular level, something that can revolutionize not only perfumes and flavors, but the entire sensory experience of beauty and care products.
ChemoSensoryx is a firm specializing in studying how olfactory, gustatory, and trigeminal receptors function. With this acquisition, MANE will be able to use its receptor-based screening platform and predictive models to design more precise and innovative solutions. With this integration, MANE expands its capabilities in key areas such as odor control, taste modulation, and the development of fragrances with specific sensory effects.
The acquisition will also allow progress in the design of solutions capable of generating specific emotional or physiological responses, a field of growing interest in both perfumery and applications related to well-being and personal care.
According to the group's management, the incorporation of ChemoSensoryx not only strengthens MANE's scientific base but also consolidates its long-term innovation strategy, focused on deeply understanding how sensory stimuli influence consumer perception and experience.