Estée Lauder does not surpass his own estimates. Andl conglomerate of North American luxury has not achieved to arrive to the figures that foresaw to starts of year. The main cause, as it has indicated the agency of news Reuters has been that the tourists, especially, the Asians have diminished the number of trips. The agency of news has explained that 30% of the annual income of ELC come from of the region of the Asia Pacífico, and especificamente, of the travel retail: the shopping that do the travellers in Dutyfree and the trades in some surroundings of trip.
Although the previous has been the main trigger so that Estée Lauder have not fulfilled with the forecasts established, when seeming, the demand has seen also menguada in United States and this has caused that his actions have fallen in stock exchange 3%.
It concerns the feeling of uncertainty in Hainan and continental Chinese, two potentially productive zones in how much to income and shopping for the cosmetic of luxury in Asia, and especially, for Estée Lauder Companies. As they indicate several skilled means in the sector, the recovery postpandemia in Asia, and specifically, in China is being more prolonged and late of what expected .
After seeing how the sales have fallen until 10% annual, also has seen like his profit has desmorado. Thus, the company has decided to rectify in his forecasts and expects that the sales grow around 5% and 7%. Previously, they had predicted an increase of 8,8%. Estée Lauder has explained that the results obtained in this period that finalised this 30 June has to also to a fall of the sales especially in the area of the facial care. In this segment, Estée Lauder ingresó 14% less than what ingresó the previous year.
Neither it has achieved paliar the effects of this descent in the segment of the care of the skin with the make-up: Tom Ford, The Mer and Mac also have seen like his figure of business has reduced in 3%. The only division that has grown in this 2023 has been the care capilar and the perfumery that have annotated to the company a growth of 14% with some sales that have supposed more than 2.500 million dollars.