Perfume's Club launches 'We Plough Beauty', his plan of action comprised with ecological and social measures that wants to look for the strength of employees, companies and customers with the intention to achieve promote a more sustainable and green world.
With this, Perfume's Club turns into the first on-line perfumery that purchases a commitment of sustainability, to the that have added already a lot of brands, and that concrete in the initiative 'We Plough Beauty', that will articulate around three axes: a plan of environmental sustainability, a social project and the business culture. The implementation of the plan has begun to implementerase in the day of today and to continuation detail in what consist exactly these three axes that have exposed .
1. Plan of environmental sustainability
It treats of a plan of sustainability with several initiatives, based mainly in the neutralisation of the broadcasts CO2 ocasionadas by the activity of the acompañía. The action that will make treats of a destined donation to two environmental projects of international field: the conservation of the Amazonia Peruvian and the community reafforestation of earths into disuse in San Juan of Limay (Nicaragua).
Inside this same plan of sustainability, the company wants to promote his range 'Green Beauty': it is a selection of products with ingredients mainly of natural origin, ecological, vegans and cruelty free. In relation with this initiative, Perfume's Club wants to customise the purchase of the customer, thus, through the web page will create an on-line questionnaire in which the user will be able to find the product of this range that fulfil with his requirements and needs. In relation with the above-mentioned reafforestation, 1% of each purchase of the products that compose the range 'Green Beauty' will go allocated to this cause.
Another of the actions that already handles the company and that looks for to reduce his impact to the environment, comes related with the boxes of sending where the customers receive his on-line requests: they are boxes 100% free of plastics and material contaminantes, manufactured with recycled and recyclable cardboard and tail of resin. Finally, inside this complete plan of sustainability, Perfume's Club will help to his customers with the task of recycling of the products of perfumery to guarantee that it makes a suitable process: now it offers a complete guide from his web page, and has in mind offer a service of collected of these same products to encourage the recycling.
2. Social project
'We Plough Beauty' neither loses of sight the most social part, with the proposal of monthly campaigns of microdonaciones to ONGs like UNICEF, Aparkam or Fairies Kids when finalising each purchase inside the on-line platform of Perfume's Club. This will make of optional way by part of the customer.
Also it wants to give voice to the designated 'Events with heart', that will activate concrete donations in function of some determinate dates that wake up particular social interest. Inside the web will stress with regard to the other the known as 'Products solidarios', that generate value because his profit, or a part, goes allocated to some type of notable cause.
3. Business culture
The last field of performance by part of Perfume's Club in 'We Plough Beauty' looks for to create a sustainable business culture inside the company so that all the employees are conscious of the importance of the ecology. With this aim, Perfume's Club has put to disposal of all the employed points of recycling in the offices, zones of parking for bicycles and scooters to try increase that his employees attend to work of the way more 'clean' possible. By another part, has endowed the offices of solar plates to improve the use of the solar energy, and therefore, renewable energies. With the intention to save the maximum possible paper, and on line with his action of the reafforestation gives preference to the cards of digital visit, the reusable bottles and the biodegradable containers.