Lengow, a company dedicated to intelligent e-commerce solutions, has recently launched Lengow AI Studio, a suite of AI-powered applications designed to transform the way brands and retailers manage, optimize, and distribute their product content on marketplaces and large-scale channels.
Lengow AI Studio has been developed to close exactly that gap that resulted between the ability to activate AI in real and complex commercial environments in large-scale catalogs. This tool integrates AI not as an isolated functionality, but deeply into the execution layer: from AI generation to catalog optimization and multichannel deployment.
The result for customers is: less manual work, greater speed in time to market, better product visibility and greater conversion across all channels.
"With our strong acceleration in marketplaces across Europe, integrating innovative AI tools such as automatic and localized translation has become essential, both in terms of process efficiency in multiple countries and cost optimization," explains Alexandre Rochoux, Head of Marketplaces at Damart (Lengow client). "We have carried out initial tests with Lengow that have proven very promising, allowing us to achieve a level of translation quality above market standards."
The 3 first applications
AI Category Mapping: analyzes product titles and descriptions and automatically suggests the most suitable category for each channel, eliminating hours of manual work with taxonomies. Ideal for rapid onboarding to marketplaces and advertising channels, and for launching products at scale with greater agility. Main functionalities:
- Elimination of manual mapping in complex channel taxonomies
- Reduction of product rejections due to categorization errors
- Improvement of visibility in searches and filters in each channel
- Consistent Estandirization of categorization decisions in large catalogs
AI Content Localisation: Content adapted with GenAI to the linguistic variations and cultural nuances of each market, so that product sheets connect with local buyers and perform in any market. Main functionalities:
- Localization developed for e-commerce, beyond simple translation
- 12 languages in more than 30 regional contexts (French, English, German, Dutch, Italian, Portuguese, Spanish, Polish, Romanian, Hungarian, Czech, and Greek)
- Faster international launch, without depending on agencies or manual workflows
- Export and reuse of localized content on websites, PIM systems, and any other platform
AI Image Compliance: Automatically transforms product images to comply with the specifications of each channel - backgrounds, framing, dimensions and formats - at scale, without manual editing or the need to alternate between multiple tools. Its main advantages:
- Reduction of product rejections due to non-compliant images
- Mass adaptation of images through pre-configured templates per channel
- End-to-end workflow: from channel requirements to adaptation, storage, and publication
- Improvement of click-through rate and conversion with clean and well-framed visuals