Croda Beauty was present at Cosmetorium, where it shared its latest innovations and proposals for the cosmetic sector. During the two days of the event, the team presented new concepts, conversed with industry professionals, and analyzed the trends that are transforming beauty routines.
From salon to home: a new way of understanding hair care
One of the most notable moments was the workshop The LUXperience Salon, led by Cèlia Etxebarria and Ariadna Simón. The session started from a clear trend: hair care is evolving towards increasingly premium, sensorial, and personalized experiences.
The speakers showed how to bring home some of the benefits and sensations of a professional salon treatment, combining efficacy, innovation, and sensory pleasure. Through different formulations and ingredients from Croda Beauty, attendees discovered new possibilities to develop products that not only care for hair but also transform the hair routine into a true experience.
Science and innovation at the service of the consumer
Cosmetics are moving towards proposals where efficacy, sensoriality, and experience go hand in hand. For Croda Beauty, understanding this evolution is essential to create ingredients and concepts that help its clients launch relevant, differential products aligned with new consumer expectations.
This approach reflects the company's purpose, Smart science to improve lives™: applying science and innovation to generate solutions that add value to both brands and the end consumer.