After the two previous phases –the voting of the distribution jury that took place on March 4 and the microsite with the online voting in which more than a thousand perfume professionals and fans participated from March 11 to April 9– the press jury has met to select the podium of the “top” perfumes of this edition of the awards.
The professional press of beauty and the perfume sector has supported the Perfume Academy for another year with a massive participation of sixty journalists, representatives of the main Spanish media, printed, digital and audiovisual.
They have been responsible for carefully evaluating 78 proposals out of the 233 that have been presented in this edition, 30% more than in 2024. The jury has highlighted the number of novel ingredients present in the proposals presented, as well as sustainability as the maximum in current perfumery and in perfume packaging. In addition, they have thanked the Academy for its work and its content factory as a source to which they frequently turn in their informative work and its variety of cultural activities around perfume.
And the mission of the Perfume Academy Awards is to enrich the culture of perfume in society, disseminating information about the art of each creation: its raw materials, the inspiration and talent of its respective perfumers when it comes to olfactively representing different emotions and illusions, as well as other aspects that complement the proposal and sensoriality of each perfume, such as design and evocative communication campaigns. Different weighted factors are evaluated, such as the smell of the perfume, the innovation it represents and the coherence of the whole.
Perfume of the year
Recognizes the creations of selective or luxury or selective perfumes.
The top of “Men's Perfume of the Year” selected are: Le Sel d´Issey by Issey Miyake; Sauvage Eau Forte by Dior and Titanium by Gisada Switzerland.
The top “Women's Perfume of the Year” selected are: Barénia by Hermès; DKNY 24/7 by DKNY and LOEWE Earth Elixir by LOEWE Perfumes.
Lifestyle Perfume
Recognizes accessible fragrances, for a wide audience that are often the entry point for young people into the world of perfume and are often inspired by celebrities, sports, musical or accessible fashion badges.
The 3 top “Men's Lifestyle” perfumes selected are: Berlin by Prêt-à-Porter; Iconic Statement by Reebok and We Are Tribe Intense by Benetton.
The 3 top “Women's Lifestyle” perfumes selected are: Addictive for Her by Pepe Jeans London; Jasmine Les Eaux du Monde by Chanson D´Eau and Paris Fashion Collection by Prêt-à-Porter.
Niche perfumes and collection perfumes
The exclusivity of “Niche Perfumes” and “Collection Perfumes” is reflected in creations with exquisite raw materials, aimed at a very select public that is not afraid of combinations of daring essences, often proposals of great aromatic complexity that are declared without gender. With these same qualitative characteristics of niche perfumes, Collection Perfumes represent haute couture or high-end luxury perfume brands.
The complexity of the decision in this edition has led to 5 top in these categories:
The 5 top “Niche Perfumes” most voted are: From the Garden by Maison Margiela; Il Était Un Bois by L´Artisan Parfumeur; Mojave Ghost Absolu De Parfum by Byredo; The Dandy by Penhaligon´s and Torino 24 by Xerjoff.
The 5 top “Collection Perfumes” most voted are: Black Lacquer by Tom Ford Beauty; Comète by Chanel; LOEWE Un Paseo por Madrid Prado by LOEWE Perfumes; New Look by Dior and Oud Alezan by Hermès.
Home Perfume
Created three years ago, it has established itself as a booming segment due to the importance we give to the spaces that surround us. It includes high-end ambient perfume products, such as candles and mikados with emphasis on their qualitative and artistic creation.
The 4 top “Home Perfumes” selected are: the Bois de Russie candle by Ladenac; the Jardin D´orangers diffuser by Dior; the L´Ambre candle by L'Artisan Parfumeur and the LOEWE Roasted Hazelnut candle by LOEWE Perfumes.
Design
Recognizes the importance of packaging in perfumery as an artistic and qualitative element, an element that helps to transmit the proposal, values and motivations of the fragrance.
The 4 top “Men's Design” are: Karl Ikonik by Karl Lagerfeld; Le Beau Paradise Garden by Jean Paul Gaultier; Le Sel d´Issey by Issey Miyake and LOEWE Un Paseo por Madrid Prado by LOEWE Perfumes.
The 4 top “Women's Design” are: Barénia by Hermès; Daisy Wild by Marc Jacobs; DKNY 24/7 by DKNY and La Belle Paradise Garden by Jean Paul Gaultier.
Campaign
Recognizes the creativity of communication, its ability to capture the essence of the product and its aspirational values, as well as its ability to differentiate and generate an impact of sensations.
The 4 top “Men's Campaign” are: Acqua Di Giò Eau de Toilette by Giorgio Armani; Le Sel d´Issey by Issey Miyake; Old Fashioned by Kilian Paris and LOEWE Esencia and Agua Drop by LOEWE Perfumes.
The 4 top “Women's Campaign” are: Aqua Allegoria Florabloom EDT by Guerlain; Barénia by Hermès; Gucci Flora Gorgeous Orchid by Gucci and Sì Passione Intense by Giorgio Armani.
Iconic Perfumes
This category will be evaluated soon by the Jury of Perfume Academics and will be announced later, it is the category that pays tribute to fragrances with a special historical value while still being current and relevant proposals today.
Award for innovation and sustainability
This award will be given to initiatives, campaigns, installations or raw materials that stand out for their innovation, sustainability and/or corporate social responsibility, will be chosen by the Perfume Academy and will be announced directly at the gala.