The purchase intention of Spaniards is not in danger despite inflation. Although many households admit to having difficulties making ends meet, the vast majority of Spaniards will increase their spending on Christmas shopping, according to Aecoc Shopperview.
The same report highlights that this year there has been a loss of consumer purchasing power, and this has become the main concern for both consumers themselves and companies.
The price increase continues to position itself as a decisive factor, consumers continue to show interest in innovation, and this inflationary pressure leads Spaniards to take advantage of promotional periods like Black Friday to try new products.
Despite the fact that physical stores continue to be the preferred point of sale, the report also highlights the growth of e-commerce: seven out of ten households buy consumer goods online and two out of three purchase beauty products through this channel. This Christmas, Spanish consumers plan to increase their online gift purchases.
What concerns businesses?
The report prepared by AECOC explains what the main concerns of companies in the Spanish ecosystem are. As in the cosmetics sector, regulation is something that keeps business owners on edge. On the other hand, regarding labor well-being, it is recognized that absenteeism has become a national problem: 51% of Spanish companies admit that this is a challenge and that the figure has increased significantly compared to the previous year. In relation to this problem, they call on the authorities to speed up the processes for sick leave and return-to-work certificates with the aim of advancing measures for flexibility and work-life balance within organizations.
For consumer goods companies, as AECOC explains, productivity is the key lever for driving economic growth. 64% consider it a priority to raise the country's productivity levels and support policies that encourage investment and entrepreneurship.