After the opening of the pop-up space in the center of Bilbao last April, the firm decided to definitively establish itself in the central Marqués del Puerto 11 street, thus consolidating the opening of a new point of sale that adds to the four existing ones: Valencia, Madrid, Barcelona, and Palma. The excellent reception from the Bilbao public, translated into commercial success and a strong connection with followers in Bilbao, facilitated the decision, establishing the brand's expansion with this presence.
The inaugural event will take place next Thursday, September 24, from 5:30 PM to 8:30 PM, and will feature the presence of the brand's founders, David and Gerard, who will perform the traditional ribbon-cutting ceremony.
"Bilbao's response has exceeded all our expectations. From day one, we felt a special connection with this city, and we have worked hard to take the step and turn the pop-up space into a definitive one. We saw all the potential and want to make it a neuralgic point of the city, where people come to have fun… because makeup should be above all fun," says Gerard Prats.
An inauguration event open to the community
The SAIGU team has prepared a full celebration, inviting VIP clients, the local community, influencers, and the general public. As on previous occasions, the brand surrounds itself with local collaborators. The day will feature: a live DJ, catering in collaboration with Pop-It Palomitas, and a gift with a Bilbao essence.
As a thank you for accompanying the brand in this very special moment, all attendees will receive as a gift the new cream blush MUXU, an edition inspired by the city and the ties that make it a unique place. A little piece of Bilbao on the skin of a tender pink like the kisses you save for your amatxu…
The brand will also present its AUTUMN novelties, with two new face basics: Melting Blush and Melting Bronzer; four new shades of blush and two of bronzer, with creamy and melting textures that restore color, warmth, and dimension to the face with a natural finish. In stick format, they fully summarize Saigu's philosophy: easy-to-use products, quick to apply, and comfortable to carry, designed to achieve a flattering result without complications. That "good face effect" that Saigu has been inspiring for years with its products: skin that looks fresh, alive, and favored without makeup being the protagonist.
A Mediterranean embassy in the heart of Bilbao
The 185 m² become a meeting point for makeup lovers, content creators, and consumers looking for high-quality products, innovative formulas, and a differential shopping experience, as the space features product testing areas, personalized advice, an exclusive launch zone, and special activities for the brand's community. In short, it offers an immersive experience where beauty, creativity, and personalization are the protagonists.