The Spanish beauty sector giant, Puig, has taken a key strategic step in its international expansion with the announcement of the sale of its historic perfume factory located in Chartres, France. This operation does not represent a withdrawal from the French market, but quite the opposite: the company has already launched the project to build a new production plant in the same region, with the aim of modernizing its processes and increasing its operational capacity.
The decision is part of an ambitious plan to renew its logistics and industrial network. According to the company, the current Chartres factory has completed its cycle after decades of service, and the new demands of the luxury market require more flexible, technological, and sustainable facilities. The move to the new headquarters is planned for the year 2027, although construction and adaptation work formally began last year.
The sale of the current assets has generated an immediate positive impact on the group's accounts, with a reported net gain of approximately 23.9 million euros. These resources will be reinvested in the development of the new infrastructure, which will have a larger area and state-of-the-art energy efficiency systems, including the installation of photovoltaic panels to reduce its carbon footprint.
France is a critical market for Puig, not only for the sales volume, but for its status as a global perfumery center. By keeping its fragrance production strategically divided between Chartres and Alcalá de Henares (Spain), the company ensures a robust supply chain for its premium brands.
This industrial move coincides with a moment of financial strength for the firm. In the last fiscal year, Puig achieved record revenue of 5,042 million euros, representing a growth of 5.3%, and profits that neared 600 million euros. Marc Puig, executive chairman of the group, has highlighted that these investments are fundamental to meet the growth commitments assumed during its recent IPO.
With an eye on the future, the company will present next April its new strategic plan for the period 2026-2030, where the new French plant will be a fundamental piece to consolidate its leadership in the prestige fragrance segment and skincare.