MiiN Cosmetics, the leading Korean cosmetics brand in Europe, has hung the sold out sign for its advent calendar on its website in just 24 hours, with twice as many units available as last year and three months before Christmas. This special edition, which aroused great expectation among consumers since its launch on September 4, has sold out on the company's website in just 24 hours, but there are still some units available in its physical stores. The advent calendar, presented in a maxi-bag format inspired by Korean street fashion, includes 24 products of different formats and brands. Its total value is €440, the highest to date, and its R.R.P. is €129.99.
In the words of Lilin Yang, founder and CEO of MiiN Cosmetics: "This calendar represents everything we are at MiiN: innovation, creativity and a lot of love for our community. We have gathered a record selection of full size products and wrapped it in an iconic bag that connects with the Korean urban aesthetic that inspires us so much. Behind it there are months of work, not only in the design and selection of products, but also in the campaign: we wanted the experience to be lived on social networks from the first moment, with surprises, live shows and content that bring the launch closer to our followers. Seeing how the expectation has been so great and how the community responds with such enthusiasm is, without a doubt, the most exciting thing about this whole process."
The calendar offers an exclusive selection of products to surprise and care for the skin of its consumers. The products include some of the favorite brands of the Korean beauty community, protagonists in Miin Cosmetics' bestsellers, such as the popular The 6 Peptide Skin Booster Serum from COSRX and the Aloe-Lujah Sunscreen Serum SPF50+ from Meisani.