MiiN Cosmetics, the Korean cosmetics brand, continues to grow its brand at a European level. The Korean cosmetics distributor has opened a new store in the capital of Portugal, Lisbon, thus becoming its first boutique.
The store, as reported by the Korean cosmetics company, is located at Rua Áurea 172 and has great value due to its significance within their strategic plan: a decisive step for their international growth. So far in 2025, this is the company's seventh opening in major European cities.
The boutique has an area of over 51 square meters. Liliin Yang, the founder and CEO of MiiN Cosmetics, has acknowledged that Portugal is a market with great potential and with "a self-care culture very similar to that of Spain." This, she has justified, is the reason for choosing to also begin operating in the Portuguese market.
This 2025, MiiN Cosmetics has opened new stores in Paris, in the Italian cities of Padova and Parma, and continues to gain strength in Spain, especially in the Catalan capital and its surroundings. As for the online channel, the company has registered notable growth and has sold more than 220,000 products since January, and its catalog already includes between 600 and 720 references.