MiiN Cosmetics, the benchmark Korean cosmetics brand in Europe, continues to advance in its international growth plan with the opening of three new boutiques in Italy and Germany. The new stores, located in Naples, Verona, and Hamburg, consolidate the company's presence in Southern Europe and reinforce its positioning in the German market, where the brand inaugurates its second boutique.
“These openings reflect the enormous interest that Korean cosmetics arouse in different parts of Europe and our desire to be ever closer to our community. Italy and Germany are strategic markets for MiiN, and continuing to grow in such important cities allows us to continue sharing our philosophy of skin care based on innovation, consistency, and conscious self-care”, assures Lilin Yang, co-founder and CEO of MiiN Cosmetics.
Bet on international expansion
In Italy, MiiN Cosmetics adds two new strategic openings. The first opened its doors in November 2025 in Naples, in the heart of the city, at Via Chiaia, 78. The boutique has 60 m² of commercial space and is staffed by a specialized team consisting of a Store Manager and three Beauty Advisors, prepared to offer personalized advice and a shopping experience aligned with the MiiN universe.
The expansion in the country continues at the beginning of 2026 with the opening of a new store in Verona, this same month, at Via Cappello, 45. The space has 50 m² of store and also has a team made up of a Store Manager and three Beauty Advisors, reaffirming the brand's commitment to expert and close attention
In parallel, MiiN Cosmetics reinforces its growth in Germany with the opening of its second boutique in the country, this time in Hamburg, one of the most dynamic and cosmopolitan cities in the country. The new store, located at Mönckebergstraße 10, will have 64 m² of commercial space and will be managed by a team of one Store Manager and three Beauty Advisors. This inauguration represents another key step in the consolidation of the brand in the German market, following the excellent reception of its first store in the country.
With these new boutiques, MiiN Cosmetics continues to advance in its mission to make K-beauty accessible in Europe through carefully designed physical spaces, where the sensory experience, expert advice, and selection of innovative Korean brands are the main protagonists