Stationery and cosmetics meet in a new collaboration between Stabilo and KIKO Milano. Both companies have presented Stabilo x KIKO Milano Lip Marker, a limited edition collection that takes aesthetic reference from the German brand's emblematic Boss Mini highlighter and turns it into a makeup product for the lips.
Launched this November, the collection is composed of five shades of lipsticks with names inspired by the world of writing and personal expression: Fine Print, Afterthought, Don’t Quote Me, On My Radar, and Pink(er), and is currently sold out in Spain.
This collaboration establishes a partnership that seeks to connect with consumers through familiar design, combining nostalgic references with new functionality within the makeup category. This union of two consolidated visual identities allows exploring new product territories and generating notoriety based on brand recognition.
For Stabilo, the project is part of an expansion strategy towards new universes of lifestyle, creativity, and personal expression, beyond its traditional stationery business. The company seeks to connect with consumers in categories where its visual codes can acquire new meanings.
This approach is not entirely unfamiliar to the German group Schwan-Stabilo, owner of the brand. The company has a division specialized in cosmetics, Schwan Cosmetics, dedicated to the development and manufacture of pencils and makeup formats for international brands. For its part, KIKO Milano finds in this collaboration an opportunity to reinforce its positioning as an accessible makeup brand linked to trends, through a proposal that introduces a differential component in its offer.
"Collaborating with Stabilo allows us to bring this philosophy to new universes, together with a partner who shares our passion for color and commitment to creative minds," says Simone Dominici, CEO of KIKO Milano.