The German retailer does not want to resign itself to Primor and Druni. Now, it has come up with a proposal with which it claims it wants and intends to revolutionise the concept of beauty and wellness with a new image and exclusive services.
The German brand has chosen Madrid, Santander, Marbella and Pamplona as the cities to present its new and innovative proposal in the beauty sector. As the brand explains, it is ‘a complete remodelling in which the space has been redesigned to create a Premium atmosphere that prioritises the maximum celebration of elegance with the aim of offering its customers a wide range of exclusive brands and a unique shopping experience’.
The new services found in this novel proposal by Douglas is the inclusion of a make-up and skincare school, cabin treatments and a nail bar.
Douglas thus opens a new stage in the country and ensures that it manages to raise the concept of beauty and wellness to another level. The Douglas perfumery and cosmetics chain is thus seeking to shed ballast and make up for what it lost in 2024. In the first nine months of the year, the German retailer earned 12.2 million euros, 72.7% less than in the same period of 2023.