Beauty Cluster presents its new corporate identity, with a renewed brand, a new logo and an updated family of logos for each of its projects, sub-brands, products and services and initiatives. The change reflects the evolution of the organization and its ambition to continue promoting the competitiveness, innovation and visibility of the beauty and personal care sector through collaboration and strategic focus.
The renovation responds to a process of strategic reflection on the role that Beauty Cluster wants to play in a sector in full transformation, marked by sustainability, digitalization and internationalization. The new image seeks to convey a more modern, close and connected organization with the companies, knowledge centers and professionals that are part of its ecosystem. The two major projects of the Beauty Cluster, such as the Beauty Business School and Next in Beauty, also change their logos to adapt to this new image.
A logo that symbolizes collaboration
The new logo opts for a design that transmits a continuous, structured and professional identity, associated with a business and collective ecosystem. The Beauty Cluster opts for Deep Blue as the main brand color because it advocates sophistication, warmth, trust, stability and corporatism. Its wide versatility allows it to work equally well in digital environments and on physical media, and maintains a recognizable identity in any format. Within the new chromatic palette, there is also Deep Magenta, which adds personality and intensity, and Acid Magenta, which helps to soften the energy provided by the most impetuous shade of magenta. Deep Aqua and Acid Aqua are also present, adding freshness and balance.
The new identity includes a new typography designed to provide elegance, legibility and help differentiate it from the previous image.
The logo system adapts to the different areas of activity of the organization, guaranteeing visual coherence in all its communications.
A brand aligned with the strategy
"This new visual identity is not just an aesthetic change, but the visual materialization of what the Beauty Cluster already is today: a mature organization, deeply connected with innovation and focused on boosting the international projection of our entire ecosystem. We have evolved to better reflect our ambition and the collective leadership of the more than 250 companies that are part of this great community" said Adrià Martínez, General Manager of the Beauty Cluster.
The new brand is in the process of being progressively implemented across all the organization's channels. This process has been developed by the creative agency WeAreAktivists, who have understood the concerns, challenges, and opportunities of the Beauty Cluster in this new stage.