Arkhé Cosmetics, the premium professional hairdressing brand from VMV Cosmetic Group, inaugurates its new flagship space in Barcelona: Casa Arkhé. Located in an emblematic spot in Barcelona: in the Casa Ramón Oller, a modernist gem built over a century ago, which now becomes a unique space to unite conscious beauty, scientific innovation, and creativity.
As the brand explains, this is another step in consolidating its identity as a benchmark for conscious and professional beauty. It will be a living experience hub where customers can come to try out products and learn what lies behind the brand's philosophy.
"Arkhé and Casa Arkhé are born from a deeply personal dream. My husband, Victor Martínez Vicario, dedicated his life to the hairdressing profession and to promoting a beauty that was conscious, honest, and connected with people. He dreamed of creating a brand capable of uniting science and nature, as well as opening a space in Barcelona that would be a meeting point for professionals, creativity, and hair culture. Today, that dream becomes a reality. Casa Arkhé is not just a place, it is the materialization of his vision and his legacy. For us, this project is profoundly emotional. It is keeping alive what he started and sharing it with the world" explained **Ana Ribes, vice president of VMV Cosmetic Group.**
"Casa Arkhé is much more than a space; it is the reflection of our philosophy. We wanted to create a place where professionals, clients, and the team could experience firsthand what conscious beauty means. A space to learn, be inspired, and feel part of something truly authentic," said Raúl Martínez, CEO of Arkhé Cosmetics and VMV Cosmetic Group.
"Arkhé is the result of a deep and rigorously conscious research process where we have applied science with purpose. Our leadership strategy is based on continuous investment in scientific research and development. Innovation has always been our driving force," says Ramón Martínez, Director of R&D+i Laboratory and operations at VMV Cosmetic Group.
Casa Arkhé has been presented as much more than a simple space: it is a physical brand manifesto that invites you to discover Arkhé's philosophy through all the senses and under three key areas:
- Hair Salon: a space conceived as a welcome point to the Arkhé universe, where the brand's identity and philosophy are fully reflected. It is a living showcase of Arkhé's hair care routines. It also acts as a reference for the brand's ambassador salons and consolidates its role as a center for inspiration and experience.
- Education: a room equipped and designed to provide both theoretical and practical training. This space, designed to enhance talent, becomes a meeting point for professionals, clients, and ambassadors to share trends, knowledge, and techniques.
- Experience Hub: an immersive space that invites visitors to delve into the deepest essence of the brand. Thanks to an incredible combination of lighting, sound, and projections, the Experience Hub offers an emotional journey that tells the brand's story, concept, and values, reinforcing the connection between Arkhé and those who experience it.