Faced with the rise of beauty routines in girls driven by social networks, Rilastil, a dermatological brand committed to conscious skin care, launches a campaign through an emotional video that invites reflection on the risks of this trend and proposes a message of empowerment and real self-care.
Pediatricians and dermatologists warn: the obsession with skincare at an early age can lead not only to dermatological problems due to improper use of products, but also to consequences on mental health, especially in a stage as vulnerable as adolescence.
In this context, Rilastil recalls that "What we communicate today, impacts tomorrow."
An inspiring proposal for new generations
Instead of unattainable beauty standards, Rilastil proposes role models that inspire. In its new video, the brand brings together a group of girls to talk about the sun, their dreams, what their skin would tell them and how to really take care of themselves. The surprise comes when, when closing their eyes, the little ones find themselves face to face with those who today represent strength, confidence and overcoming: the players of FC Barcelona Femenino.
"Always challenge yourself, it will be more fun and allow you to evolve." Fridolina Rolfö.
"Enjoy what you do, we wouldn't be here if we hadn't enjoyed it as children." Jana Fernandez.
They, who one day also dreamed like the girls who look at them today with admiration, give them a clear and powerful message: they don't need skincare routines, they need to believe in themselves. And if there is a single filter that matters, it is photoprotection.
More than a campaign: a call to awareness
With this initiative, Rilastil not only seeks to generate conversation, but also a change of perspective in parents, educators and opinion leaders. Because confidence is not born from a cream, but from knowing that one can achieve what one sets out to do.
"New generations deserve to grow up without aesthetic pressures, with role models that motivate them to be themselves. At Rilastil, we believe that their routine should be simple and powerful: play, dream and believe." declares Anahí Gil Head of Marketing Rilastil.
Rilastil, the dermatological brand specialized in offering effective solutions for skin care, offers a wide range of photoprotection for adults and children and has just launched Dermaprotect SPF 50+, sunscreen created in collaboration with leading experts in dermatology and photobiology in Spain.