The perfumery and fashion giant Puig has presented financial results that confirm its excellent form after its recent stock market debut. According to the documentation submitted to the National Securities Market Commission (CNMV), the Catalan multinational closed the 2025 fiscal year with an adjusted net profit of 587 million euros, representing solid growth of 6.5% compared to the previous year.
This positive performance is not only reflected in the bottom line of the income statement, but it permeates the entire revenue structure of the company. The firm reached net sales of 5,042 million euros, surpassing the five billion barrier for the first time. This milestone represents an increase of 7.8% on a comparable basis, placing the company above the average growth of the global "premium" beauty market.
The engine of growth: Makeup and Fragrances
The analysis by segments reveals that the Puig family's diversification strategy is paying off. Although fragrances and fashion remain the group's fundamental pillar (contributing 72% of total turnover with 3,646 million euros), it has been the makeup sector that has registered the most dynamic growth. Thanks to the boost from brands like Charlotte Tilbury, this division grew by 13.7%, reaching 845 million euros.
For its part, the skin care division (Skin Care) also showed an upward trend, with a rebound of 8.9% and sales of 551 million euros. These figures demonstrate the organization's ability to compete in categories where they traditionally had less weight.
Profitability and shareholder return
In terms of operational efficiency, the adjusted Ebitda stood at 1,045 million euros, achieving a margin of 20.7%. This improvement in profitability has allowed the company to significantly reduce its net debt, placing it at 716 million euros, which gives Puig great financial flexibility for future acquisitions or strategic investments.
As a consequence of these good numbers, the management has confirmed its intention to maintain an attractive dividend policy. In 2026, the company plans to distribute 237 million euros in dividends (0.42 euros per share) from 2025 earnings, which is equivalent to a "payout" of 40% of net profit.
Geographical perspectives and future
Geographically, the EMEA (Europe, Middle East, and Africa) region continues to be the main market, generating 55% of revenue. However, the spectacular advance in Asia-Pacific stands out, where sales soared by 21.7%, consolidating itself as the area with the greatest expansion potential in the medium term.
Marc Puig, executive chairman of the entity, has expressed his optimism for the future, pointing out that the company is "well positioned" to continue gaining market share. The investors' response was not long in coming, and the company's shares have reacted with strong rises on the Ibex 35, celebrating results that beat the forecasts of the most demanding analysts.