Perfumes y Diseño enters the cosmetics market. The perfumery group acquires a new cosmetics brand: Twelve Beauty. Twelve Beauty is a Spanish brand of natural and scientific cosmetics founded in 2012 by Pedro Català, a pharmacist and doctor in cosmetic chemistry from the University of Siena.
The Spanish group has indicated that this is a new strategic step with the majority acquisition of Twelve Beauty. This operation marks the beginning of a new independent business unit within the group focused on conscious beauty, responsible innovation, and international expansion.
“At Twelve Beauty, we are embarking on a new phase with all the energy, experience, and vision accumulated, with a clear idea: to consolidate its legacy as an international benchmark in conscious and scientific beauty. This agreement marks a turning point to boost its digital ecosystem, its global expansion, and the development of new product lines, while maintaining the promise to care for the skin with the purity of nature and the rigor of science. We embrace this challenge with gratitude, passion, and the conviction that the future of beauty lies in uniting science, sustainability, and emotion,” states Sonia Graffin, CEO of Twelve Beauty.
For his part, Pedro Catalá, Founder of Twelve Beauty, adds: “We are joining the PyD family with pride and excitement. This acquisition validates the strategic relevance of natural cosmetics formulated with purpose and underscores our mission: to offer products where each ingredient works for healthier skin in the long term. Being part of the PyD group will allow us to maintain and elevate our standards of excellence, while facing new challenges with confidence, conviction, and ambition for growth.”
With the purchase of Twelve Beauty, Perfumes y Diseño fully enters the cosmetics sector and begins to distribute it in Spain.