Rocio Lopez and Rachel Lumbra reported to the company in August of 2021 alleging that L'Oréal violated the laws of protection to the consumer of New York and California
The past 27 September, as it publishes the agency of French news 'Reuters', the cosmetic giant L'Oréal will confront to a collective demand by supposed 'claims' in his products that deceived to the customers regarding the effects that produced his cosmetics.
The past August of 2021, Rocio Lopez and Rachel Lumbra interposed a demand after purchasing the cream of day and night 'Collagen Moisture Filler' of L'Oréal and the moisturizer daily 'Collagen Moisture Filler'. Both report that they violate consumer protection laws by stating that the properties of such products help smooth wrinkles and delay skin aging. Both López and Lumbra explained to the judge that they paid an 'extra' for these creams only for the benefits they promised thanks to the presence of collagen in the formula, as indicated by the product itself.
The denouncers argued that the collagen that finds so much in the creams as in the serum can not be absorbed by the skin put that it is too dense for the epidermis. Instead, L'Oréal, in his defense, stated that "in the product claims, it was not specified that collagen could enter the skin and stimulate the production of said molecule".
The judge Andrew Carter, of the Court of New York, failed in favour of the applicants that "is totally valid that a reasonable consumer in the moment of the purchase of cosmetics, sees a product called 'Collagen Moisture Filler' that promises 'soften crease them' and 'restore the fabric of the skin,' associate this product with the cosmetic profits of the molecule of collagen".
Thus, Judge Carter dismissed L'Oréal’s motion seeking to dismiss the class action of the plaintiffs López and Lumbra.
More collective demands for L'Oréal
The cosmetic giant has other open fronts with the justice in addition to east. The company has asked also to a judge that dismiss a collective demand, this time, in relation with his tool 'Try It On". When seeming, according to complaint Morgan Kukovec, this software based in ModiFace and that allows to the consumers test a product of virtual way before buying it, affirms that L'Oréal does not warn to the users that this tool scans, recollect and uses the facial data biometrics without the previous consent of the consumer.
The past month of August, L'Oréal received another demand in front of the court of New York, because the website was inaccessible for blind people and therefore, was breaking the Law of Americans with disabilities.