L'Oréal continues investing in new niche brands. L'Oréal's fund dedicated to this type of operations has made official its investment in the American brand dedicated to body care Hanni, although the percentage of participation and the details of the operation are unknown.
Hanni was founded in the year 2021 and is focused on simplicity and is characterized by being an eco-conscious brand in the body care segment with a premium and experiential approach. The brand has great popularity thanks to its impact on Sephora and the brand has innovative products. From L'Oréal they point out that they have been interested in including this brand because they want to empower themselves in body care, emphasizing cleanliness, betting on vegan and clinically tested products with formulas that stand out for their sensoriality and clinical efficiency.
The investment reflects the interest in the growth in body care and that is evolving from a 'functional' point to sophisticated, with routines based on experience, just as the facial care segment has done.
Some market reports such as the one extracted from Fortune Business Insights, estimate that the personal care and body care market will grow to reach 425.50 billion dollars this year, and will reach 733.96 billion dollars in 2034. The same report confirms that brands are developing a wide range of products with natural ingredients such as aloe vera, coconut oil, shea butter and essential oils that adapt to different skin types and the concerns that consumers may have.