Normal, the Danish chain specializing in beauty, home and personal care products at competitive prices, will add two new stores in July, bringing its presence in Spain to 36 points of sale. On the one hand, it will open in Madrid (Plenilunio shopping center) on July 18; on the other, its third establishment in Valencia, on Russafa street 20, on July 31
This growth adds to the previous openings of 2024, including in Seville (Lagoh, Los Alcores), Córdoba (La Sierra shopping center), Granada (Nevada Shopping), Barcelona (Islazul, Diagonal) and Zaragoza, consolidating a national network of stores that focus on trending products and weekly launches. Since its arrival in November 2023, the chain has quickly reached more than 20 establishments in the country.
Normal's "happy discount" model combines fixed low prices with a shopping experience based on surprise, incorporating popular items on social networks, especially TikTok, according to Almir Terzic, country manager for Spain.
With this expansion, Normal is strengthening its position in the main Spanish cities and strengthening its hybrid location strategy in shopping centers and high-traffic areas, maintaining an assortment of more than 4,000 weekly products.