The mark Nesira, specialised in the prevention and care of all the family, as it has indicated through a press release, has achieved to do open step between the five marks of the market of protective solar with greater sale in units and plant in the 'top 5', after only be in the market during two years.
By the data audited and contributed by the consulting Health Market Research (HMR), Nesira has been able to know that, his range of fotoprotectors, composed by more than 20 references, experienced an increase in the sales of 24,4% between August 2021 and 2022, very above the half value of growth of this segment (+6,6%) in the pharmaceutical market. "The market of solar was one of the most punished like consequence of the pandemia, what caused a spectacular descent in the sale of these articles. And although in the previous campaign already attain the seventh position in terms of units, this year are particularly satisfied so much by the fifth position as by the general growth in all the categories of the protective solar", affirms Brigitte Espurz, brand manager of Nesira. Another of the factors that explains this increase is that near of almost 1000 pharmacies have incorporated the products of Nesira in his shop windows.
Acofarma Attained to duplicate the sales of the majority of the products that conform the range of fotoprotectores of Nesira in the months comprised between August of 2021 and August of 2022. Those that experienced the greater increases are the solar mist pediátrica SPF50+ (+178,9%), the stick sensitive zones SPF50+ (+150,2%) and the compact make-up SPF50+, that grew 124,8% after two years of recess because of the use of the masks.
The success of the mark and the have achieved to turn into one of the most sold, boosts especially in some pharmaceutical formulas highly effective against the solar radiation, in a complete range that gives answer to the needs of care of all the family and in some competitive commercial conditions for his customers. "In Acofarma, work each day to approach to our customers products that fulfil the most rigorous controls of quality and that have the security and the guarantees of a pharmaceutical laboratory of first level. Besides, thanks to actions of visibility in the point of sale, accompany them in generating rotation of our products and, therefore, economic profit so much for them as for his patients", indicates Espurz.
On the other hand, the mark ensures that it will incorporate new products in the next 2023 that will provide protection against the solar radiation GRAPE, UVB and infrared and in the respect of the different types of skin and with ingredients of natural origin. "In these moments, are developing products with biodegradable formulas and ingredients of origin naturel. Besides, they will be testados pediátricamente so that they can use them even the minors of three years with allergic and reactive skin" explains Espurz.