LVMH has acquired a minority stake in BDK Parfums. LVMH, through its private investment fund LVMH Luxury Ventures, has acquired a minority stake in the French niche perfumery brand BDK Parfums. This minority investment aims to boost the brand founded in 2016 by David Benedek, to aid international expansion and open new boutiques and expand its product range.
BDK Parfums currently offers a collection of 23 unisex fragrances, with five hair perfumes, candles, and linen sprays. All products are manufactured in France and range in price from 50 to 270 euros.
The brand opened its first boutique in the center of Paris in January 2024. The second store is scheduled to open in Dubai in 2026 with other new locations to follow.
BDK currently operates in 45 countries. France leads the company's global sales, followed closely by the United States and Germany. The Middle East region continues to be a region with growth prospects, as does the United Kingdom, which is experiencing rapid growth. More recently, the brand has entered Thailand, Vietnam, Malaysia, and Indonesia.
LVMH's objective for entering the company is to accelerate internationalization, strengthen the distribution network, and advance new product development, while maintaining the company's creative independence: "The idea is to be able to develop the brand," explained Benedek, CEO of BDK Parfums, to WWD.
This move comes after L'Oréal acquired Kering's fragrance division following the acquisition of Kering Beauté and its brand portfolio, including Creed. Estée Lauder has taken minority stakes in the Mexican brand Xinú.